The problem
Stubborn association with "ideology" leads us to make decisions that displacing and ultimately leaving behind our most vulnerable communities. The convolution of and propaganda against any measure deemed to be "Socialist" ends in the failure to enact policies, legislation, and other measures that are meant to be tangible steps in closing gaps of extreme inequalities.
The problem
How might we consumably deconstruct the fundamental misunderstanding of "Socialism" or "Socialist" policies in the United States, as well as transition from ideology-constricted to human-centered decisions?
Design Challenges
Design Challenges
Our demands
Our demands
We demand moral justice and equitable revival to the exploited poor communities of color. We must deconstruct our current regimes of power built upon euro-hetero-patriarchy. We demand a freedom dividend for all. We demand the forgiveness of student debt. We demand tuition-free public colleges and apprenticeship education. We demand affordable healthcare for all.
PUBLIC HIGHER EDUCATION
PUBLIC HIGHER EDUCATION
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Medicare for all those who need... health care is a human right and wealth cannot determine the quality of medical attention (especially during a pandemic)
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Health class that is transparent...not an emphasis on abstinence but contraceptives
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Safe and affordable PPE
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Keeping the city clean for the unhoused while simultaneously working to aid the unhoused
PUBLIC HEALTHCARE
PUBLIC HEALTHCARE
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Protect our public schools from corporate greed and budget cuts
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Enhance the public school curriculum to educate and prepare our children for the high demand, skilled trades of the present and future
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Make public college tuition-free for everyone
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Cancel all student debt (College is... unfair)
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Create a national public option for child care; a system a publicly run, professionalized day-care centers
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Paid parental leave, including adoptive parents
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Paid paternity leave available to fathers and mothers around the time of adoption or birth
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Supportive workplace for parents and their families
PUBLIC CHILDCARE
PUBLIC CHILDCARE
PUBLIC HOUSING
PUBLIC HOUSING
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invest in shelters and resources that aid the unhoused
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Supply jobs with livable wages
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Access to mental health resources and rehabilitation resources for those dealing with substance abuse
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Provide safe and affordable housing for low-income families and the unhoused
Research
Research
Below we have inspected Socialist regimes under various rulers throughout history... and if they have been deemed consistent with its core values.
At age fourteen Debs became a railroad worker, and was radicalized due to the poor treatment of the workers which led him to be a labor leader where he would lead two major strikes in 1889 against the poor treatment. Later, Debs realized the extent Corporations had on politics and Debs came out as a socialist in 1897. In 1900, Debs ran as president under the Socialist Party of America, and with the electoral system he expanded his vision for America, which included industrial unionization. Eighteen years later he spoke against WWI, claiming it was a rich man's war that poor people would be forced to fight. This claim landed him in jail, and he began to view prisons as capitalistic establishments for forced labor and he applied this passion to his campaign when he ran for president from prison in 1920. He received 1 million voters, but he would die from illnesses he contracted in jail in 1926.
Eugene Debbs
Karl Marx
Marx's political birth was when he got involved in the communist party of Germany. He worked as a journalist, and he published many books that discussed the problems of capitalism. In his communist manifesto he thought of a world that included: no private property or inherited wealth, steeply graduated income tax, centralized control of the economy, and free public education. Marx was not respected by his peers and in his day people never would have thought that his ideas would be the pillars of some of the most important ideological movements in the 20th and 21st century. Marx never got to live to see his theory in practice and many of his values were put in place was practiced through violence and brute force.
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Vladimir Lenin
Vladimir Lenin was born to a family of nobility and power. Lenin educated himself through revolutionary writings and the teachings he learned from joining a Marxists study group. Lenin later joined a socialist group that helped spread the word out about his ideas on Marxism (later called Leninism), which had him sent to a Siberian jail. After getting out of jail he moved to Germany where he would write Leninism pamphlets in Russian. Lenin continued to write his magazines through WWII despite his declining following. Lenin came up with the idea to take over the soviet party, but it failed after someone accused him of being a German spy, and he fled to Finland after this accusation. After his return to Russia, he became the dictator of the Soviet Union, gaining back his following by promising peace, bread, and land. Lenin encouraged violence and gave orders to his red guard to kill the Romanovs, and the news of the royal family’s death did not spread throughout Russia for a long time after, but it sparked an assassination attempt. Fanya Kaplan shot Lenin at close range in 1918. He would survive this shooting but had no mercy for revolutionaries. Lenin would die in his 50s, millions attended his funeral. His ideas would inspire many countries to implement communism and in many people’s minds, he was either the hero or the villain of Russia but it is undeniable that Russia wouldn’t be here today without Lenin.
Fidel Castro
Fidel Castro’s early education consisted of various Catholic schools and he enrolled in the School of Law of the University of Havana. Before Castro was president, Fulgencio Batista overthrew the government and took over Cuba as a dictator. In response, Castro led a group of rebels to attack military barracks, but Castro himself was sentenced to jail after its failure. Castro came back strong and linked up with other revolutionary groups and combined forces, and eventually, Batista fled the country on January 1, 1959, after concurrent attacks. Regarded by many to be the leader, Castro became commander in chief of armed forces, and eventually the Prime Minister. In 1962, Castro was transitioning Cuba to a Communist system based on the USSR. Castro had a stronghold on the media, only broadcasting propaganda. As Cuba’s economy worsened, so did the standard of living. With the withdrawal of Soviet subsidies, Castro’s Communist Cuba lost 4 to 6 billion dollars a year. With little resources, Cuba was crumbling. Under Castro, natural rights were absent.
the design process
the design process
HEX VALUES
HEX VALUES
the colors chosen for this rebrand are derived from the hues found in the photos below.
they represent unity and creative possibility through collective action and perseverance.
Our LOGO
Our LOGO
The logo derives an image from Keith Harring's (an American pop artist) work we thought it was significant to the core values of "Unified Growth." Harring's work cheekily acknowledges social issues. We know that good design relies in finding solvency in deconstructing restricting systems of power.
